Successful restart in Berlin New concepts, new community, new vibe The premiere of the large Premium Group event cosmos in Berlin was a complete success. The new combination of B2B and D2C, entertainment and edutainment, fashion and culture provided a lot of exchange, new input, ideas, contacts, 360 degree inspiration - and fun. Tell me more 12 July 2022
GOOD VIBES ONLY! Premium Group celebrates the successful opening of the new event cosmos with 2 trade fairs, 1 festival, 3 conferences, over 800 brands and over 50 talks with 85 experts in Berlin Tell me more 7 July 2022
Spot on! Premium Group brings first-class edutainment to the stage 3 days, 3 conferences, 85 experts, more than 50 talks and panels: For the first time, Premium Group is presenting three hybrid conferences with a top-class stage programme from 7 - 9 July at the grounds of Messe Berlin and online Tell me more 5 July 2022
“Offline can appeal to all senses!” Chris Stricker says so many good things that it's hard to decide on one headline. No wonder. After all, the haebmau founder and CEO has been working with brands from Adidas to Sony for over 30 years. Controls, accompanies, advises you. And makes them successful. We asked her what you need to know about brand building now and why it is worth attending Premium Group events. Here she speaks as a communication expert, Berliner and PREMIUM friend from the very beginning. Tell me more 22 June 2022
PREMIUM GROUP & JOOR CONTINUE PARTNERSHIP IN THE FORM OF THE FIRST HYBRID TRADE FAIR PLATFORM Berlin, 9 June 2022 – Premium Group, Europe’s foremost provider of B2B fashion trade shows, and JOOR, the world’s leading digital wholesale platform and data exchange, and have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale. Tell me more 9 June 2022
THE TIME IS NOW! Premium Group reveals the first highlights of the new event cosmos in July Brands, collections, stores, talks, action, live entertainment, metaverse: The new Premium Group event cosmos in Berlin is becoming a melting pot for B2B and D2C, for fashion and consumer culture, for today and tomorrow. Everyone wants to participate. Everyone talks about it. An update. Tell me more 19 May 2022
“Our hearts beat for the same magic!” Welcome on board, Julian Daynov! For the big premiere of their new event cosmos at the Berlin exhibition center from 7 - 9 July, Anita Tillmann, Jörg Arntz and their team brought prominent support on board. Julian Daynov is all of what we call a citizen of the world, an overall aesthete and fashion industry expert. For the first time this summer, fashion’s most famous jack-of-all-trades curates and hosts the buyers panel at PREMIUM and SEEK and brings a line-up of international front-line retail buyers to the trade show ground. In this interview, he gives us insights on the new collaboration with Premium Group, talks about his inspirations and reveals in which place in Berlin he never skips dessert. Tell me more 5 May 2022
It's Showtime! Strong brand commitment already in March: Premium Group publishes first exhibitor names for the summer events in Berlin In January, to the delight of the industry, the Premium Group announced its return to Berlin and the move to a new location. From 7–9 July the power trade shows PREMIUM and SEEK, a stage program on the subject of sustainability (CONSCIOUS CLUB) and the new D2C festival THE GROUND will take place at the same time on the exhibition grounds. Now the team reveals which brands have already registered. The list is long and impressive. Tell me more 4 April 2022
PREMIUM GROUP REVEALS DETAILS OF THE NEW EVENT COSMOS IN BERLIN Berlin, March 14, 2022. For the summer events at the Messe Berlin the Premium Group is relying on a completely new mix of fashion, business, content and entertainment. Tell me more 14 March 2022
Mega event in summer: New government brings Premium Group events back to Berlin Premium Group, the most important trade fair organiser in the German fashion industry and the biggest player for advanced contemporary fashion in Europe, is returning to the capital and, in July 2022, is set to present a completely new live event concept around the Berlin Radio Tower and summer garden. Tell me more 31 January 2022