Beyond the Insta-feed: Today it’s not uncommon for influencers to turn into real business pros and collaborate with brands on tangible products. Five top German social-media-starlets present their journey from image to item at SHOW&ORDER X PREMIUM.

As a platform for business, networking and new ideas SHOW&ORDER X PREMIUM is hosting an event for these next-gen-entrepreneurs who launched their own collection or a cooperative line with an established brand. Connecting people within the industry, providing an inspiring and stimulating environment and encouraging forward-thinking concepts are at the heart of SHOW&ORDER X PREMIUM.

With the changing (social) media landscape, brands have realized that it has become crucial to have a real person – one that consumers can identify with – behind a product or brand. Nina Suess, Sue Giers, Masha Sedgwick, Liberta Haxhikadriu und Süpair share their own personal “you can touch this”-story.