Let The Games Begin at PREMIUM

LA MARTINA has Polo in its blood – and that since the launch in 1985: “We do not use the Polo game to promote the brand, we are Polo”, states founder Lando Simonetti.

This clear DNA allows the brand to keep expanding its portfolio beyond their main collection presented at PREMIUM: For its young and cool ‘Fair Play’ capsule collection, the Argentinian label infuses cult classics with urban street-wear elements. This season sees Bike Polo as the main inspiration behind the pieces. Instead of horses, the players sit on specifically made mini-bikes.

Fittingly, LA MARTINA is hosting a professional tournament at PREMIUM for our visitors in order to get a feeling for this dynamic sport. At the same time the brand encourages true sport spirit – all in fair play, of course.

The Bike Polo tournament will take place on Wednesday, 4 July starting from 4pm in the outside area behind hall 8.

LA MARTINA Main Collection: H3-E 04 
Fair Play La Martina: H3-E 06