PREMIUM brands that change the denim game


Nothing is as minimalistic, modern and yet romantic as denim. The former workwear is a fashion evergreen that survives every season. At this moment many brands discover the potential of sustainable and recycled denim, combining the love for our blue planet and the love for blue jeans.


We are proud to welcome Armedangels again at PREMIUM this January, who takes an absolutely leading role in terms of sustainability and sustainable denim. After Martin Hoefeler, CEO of the brand already took part in the first PREMIUM Think Tank last season, he will return since the mission is not completed yet. We talked with Martin Hoefeler beforehand to find out what we can expect from Armedangels’ appearance at the show: