PREMIUM is the Future

Always forward! PREMIUM GROUP is, and always will be, a pioneer of change. At PREMIUM, complete new hall concepts and brand scenarios represent a future way of thinking influenced by 100 years of BAUHAUS which will be celebrated throughout Berlin from January 16th. During the retail journey, buyers experience individual brand worlds through the curation of key looks and stories.

View the new hall concept on youtube here.

Anita Tillmann, CEO PREMIUM GROUP: "Change in fashion is one of its fundamental characteristics and the excitement around it makes us feel alive! It's all about getting out of the comfort zone. PREMIUM GROUP and its brands move together to the next level, changing floor plans, focussing on key looks and key items in order to create new buying experiences."