The vibe at PREMIUM was equally cheerful, and also very focused: brands showcased key-looks this season that provided better orientation for buyers. Also new was the distribution of the brands within the halls: mixed segments provided new brand worlds for visitors to explore. 

As usual, it was all about trends at SHOW&ORDER X PREMIUM in the KÜHLHAUS. Lifestyle and fashion brands presented their latest must-haves and hosted intimate events for the ultimate concept store atmosphere. 

IT.WAS.BIG! 10 years of SEEK – familiar faces that have been by our side since 2009 came to the show to congratulate us with bubbly and cake at 5pm. Another point of attraction this season was the charity project with ONE WARM WINTER and its blue container in front of ARENA.